LONG-TERM RESULTS

For Cody Rininger, the turning point in his fitness business, 2B Imperium, came when he made a bold decision to shift his focus from short-term results to long-term, life-changing transformations. “I realized that true change doesn’t happen with just a few sessions—it takes real commitment, both physically and mentally,” he says. “I wanted to create something that would help people not just look better, but become better, in every way.”

To make that vision a reality, Cody invested in cutting-edge technology—a one-of-a-kind 3D scanner, Styku—that allowed him to track his clients’ progress with precision. But he didn’t stop there. He designed an exclusive app which is only available to his long-term clients. This app is more than just a fitness tracker; it’s a tool for personalized coaching, offering support, motivation, and accountability throughout their journey.

“I knew I had to change how I did business,” Cody explains. “I wanted to work with people who were truly committed to making lasting changes in their lives—not just those looking for a quick fix.” To make that happen, he also changed his pricing structure to fit his new model, and in doing so, he began to attract more dedicated, serious clients. Those who were less committed—those who canceled frequently or weren’t showing up—naturally fell away.

The result? Cody now has a smaller, but far more dedicated client base. “It’s quality over quantity,” he says. “I have more time to invest in the people who truly want to transform their lives. And the business has grown year over year because of it.”

By focusing on long-term success and using technology to enhance his clients’ experience, Cody has built a business that not only thrives financially but also makes a lasting impact on the lives of those he works with. “At the end of the day, it’s not about how many clients I have—it’s about the difference I’m making in their lives,” he says. And that, for Cody, is what truly changed everything.

Written by Chelsea Clarke